Salem Broadcasting and
WFIL and WNTP Radio
Are Pleased to Introduce
Philadelphia Preferred® Marketing System
A Proven Growth Solution
for Local Philadelphia Metro Businesses
in Difficult Economic Times
Preferred airs exclusively on Salem Radio. WFIL & WNTP reach
hundreds of thousands of listeners each week.Philadelphia Preferred is a
searchable business directory of premier businesses, services, lodging,
food, and more in the Philadelphia and Delaware Valley area. Local
shoppers can rate these businesses and consumers view the business
ratings on any business at any time in real time. With the powerful
combination of WFIL and WNTP, plus the streaming radio stations, and the
highly visited website, the audience potential is huge and opportunity
for business growth at an affordable price unparalleled in the
Carol Cochran-Healy, General Sales Manager
for WFIL and WNTP, is optimistic that the advertising system will help
Philadelphia's local businesses grow, "Salem Radio is more than
confident that Philadelphia Preferred 's will help local merchants grow
their business in today's economy, and we are excited to be working on a
campaign of this caliber. Philadelphia Preferred couples an already
powerful media group (Salem) with a proven successful, innovative and
interactive marketing system that harnesses marketing technologies to
deliver exceptional results. Salem will be investing $20,000 a month in
marketing support to insure merchant and retailer success." Carol
Cochran-Healy, WFIL/WNTP General Sales Mgr.
In addition to the
enormous advertising support Salem has committed to Philadelphia
Preferred, Preferred offers tremendous value to consumers who will be
able to access business information, vote for their Preferred business,
get discounts, and be rewarded with prizes all in one convenient place.
The voting element adds a "must be included" component for local
businesses who want to take advantage of this powerful marketing system
to spur growth for Philadelphia area businesses.
Salem Broadcasting: Salem Broadcasting owns two radio stations in the
Philadelphia market. WNTP is Philadelphia's intelligent talk radio
station reaching an affluent buying group of listeners. The hosts, Bill
Bennett, Dennis Prager, and Hugh Hewitt captivate and retain a large
weekly audience. WFIL offers the best live interactive talk from
Christian perspective day in and day out and reaches a large audience of
upscale consumers. Salem is a leading U.S. radio broadcaster operating
more than 100 Christian radio stations nationwide.
To find out how it works, click here.
For additional marketing opportunities within the Philadelphia Preferred Marketing System, click here.
Philadelphia Preferred delivers so much more than the online business directory, direct mail, or other consumer directories. Finally, in one place, consumers are given the business directory information they need, have immediate and real time access to business ratings from other consumers to make wise choices, are rewarded with chances to win, and can access coupons and great deals. No other Philadelphia advertising medium offers so much to consumers!