About Us

Salem Broadcasting and

WFIL and WNTP Radio

Are Pleased to Introduce

Philadelphia Preferred® Marketing System 

A Proven Growth Solution

for Local Philadelphia Metro Businesses

in Difficult Economic Times
 

Philadelphia Preferred airs exclusively on Salem Radio.  WFIL & WNTP reach hundreds of thousands of listeners each week.Philadelphia Preferred is a searchable business directory of premier businesses, services, lodging, food, and more in the Philadelphia and Delaware Valley area. Local shoppers can rate these businesses and consumers view the business ratings on any business at any time in real time. With the powerful combination of WFIL and WNTP, plus the streaming radio stations, and the highly visited website, the audience potential is huge and opportunity for business growth at an affordable price unparalleled in the Philadelphia market.
 
Carol Cochran-Healy, General Sales Manager for WFIL and WNTP, is optimistic that the advertising system will help Philadelphia's local businesses grow, "Salem Radio is more than confident that Philadelphia Preferred 's will help local merchants grow their business in today's economy, and we are excited to be working on a campaign of this caliber. Philadelphia Preferred couples an already powerful media group (Salem) with a proven successful, innovative and interactive marketing system that harnesses marketing technologies to deliver exceptional results. Salem will be investing $20,000 a month in marketing support to insure merchant and retailer success." Carol Cochran-Healy, WFIL/WNTP General Sales Mgr.
 
In addition to the enormous advertising support Salem has committed to Philadelphia Preferred, Preferred offers tremendous value to consumers who will be able to access business information, vote for their Preferred business, get discounts, and be rewarded with prizes all in one convenient place.  The voting element adds a "must be included" component for local businesses who want to take advantage of this powerful marketing system to spur growth for Philadelphia area businesses.

About Salem Broadcasting: Salem Broadcasting owns two radio stations in the Philadelphia market. WNTP is Philadelphia's intelligent talk radio station reaching an affluent buying group of listeners. The hosts, Bill Bennett, Dennis Prager, and Hugh Hewitt captivate and retain a large weekly audience. WFIL offers the best live interactive talk from Christian perspective day in and day out and reaches a large audience of upscale consumers.  Salem is a leading U.S. radio broadcaster operating more than 100 Christian radio stations nationwide.

To find out how it works,  click here.

Philadelphia Preferred delivers so much more than the online business directory, direct mail, or other consumer directories.  Finally, in one place, consumers are given the business directory information they need, have immediate and real time access to business ratings from other consumers to make wise choices, are rewarded with chances to win, and can access coupons and great deals.  No other Philadelphia advertising medium offers so much to consumers!